Groupon is getting smarter???

Groupon is getting smarter???

What exactly is a “Nester”? I just got this email this morning and I don’t recall anything about being a “Nester” in fact I am a mom with 3 young children.  So…I decided to investigate and came up with no specific answer, but I do have some theories.  For a while now, Groupon has had the capability to be personalized for likes and dislikes but it is getting even more sophisticated. 

Take a look at this photo:

Select the exact category you like and even the reason behind why you like it to ensure more similar deals in the future.

Select the exact category you like and even the reason behind why you like it to ensure more similar deals in the future.

This is a selection screen that has become highly sophisticated…basically showing the viewer some Web 3.0 like capabilities.  I guess based on what I buy or on what I skip over, the Groupon system has labeled me a “Nester”.  I would have to say this is an epic FAIL on their part to categorize me and especially do it very wrong.  I am young! With young kids!  Worse thing you can call me is a “Nester” like my parents are.  

Advice to Groupon:  pick some unconventional classifiers so the customer doesn’t understand what you are doing by categorizing people.

 

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