What exactly is a “Nester”? I just got this email this morning and I don’t recall anything about being a “Nester” in fact I am a mom with 3 young children. So…I decided to investigate and came up with no specific answer, but I do have some theories. For a while now, Groupon has had the capability to be personalized for likes and dislikes but it is getting even more sophisticated.
Take a look at this photo:
This is a selection screen that has become highly sophisticated…basically showing the viewer some Web 3.0 like capabilities. I guess based on what I buy or on what I skip over, the Groupon system has labeled me a “Nester”. I would have to say this is an epic FAIL on their part to categorize me and especially do it very wrong. I am young! With young kids! Worse thing you can call me is a “Nester” like my parents are.
Advice to Groupon: pick some unconventional classifiers so the customer doesn’t understand what you are doing by categorizing people.