My name is Melissa Best, and I can best be described in one term: BUSY! I am a working mother of 3 children, ages 6, 4, and 2. I work full-time for a Pharmaceutical company as a sales rep. In the evenings, I complete online coursework in my Integrated Marketing Communications Masters program through West Virginia University. And, some exciting news, this summer I start teaching my very own Principles of Marketing course at Tidewater Community College.
I am excited to be blogging about emerging media this semester as it is truly fascinating and I really appreciate the “WHY” behind it. Most people just go on Facebook to connect with friends, go on Twitter to catch up with the latest and greatest, and use YouTube for funny videos, inspiration, or tutorials. My intrigue is the data collected behind the scenes and how a business goes about collecting that data and deciding how to best use it to further their brand. I will try to make most of my blogs about types of emerging media and the data component behind them. Thanks for reading!