How to Write a Brand Positioning Statement « Beloved Brands

How to Write a Brand Positioning Statement « Beloved Brands.

 

As I am going along this semester in teaching my first Principles of Marketing class, my students have done an excellent job in understanding and grasping all of the basics of marketing.  We are now elevating the understanding by creating a full-blown Marketing Plan.  This has really put their learnings to the test and many of them have found themselves going back in the chapters to reference what they have already learned.  SCORE!  In my quest to find even more information for them to review to help them with their plans, I cam across this site and thought it was excellent as a review of Positioning Statements and USPs.  Both of these concepts can be very challenging to understand and I find that this is awesome!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s