As I am going along this semester in teaching my first Principles of Marketing class, my students have done an excellent job in understanding and grasping all of the basics of marketing. We are now elevating the understanding by creating a full-blown Marketing Plan. This has really put their learnings to the test and many of them have found themselves going back in the chapters to reference what they have already learned. SCORE! In my quest to find even more information for them to review to help them with their plans, I cam across this site and thought it was excellent as a review of Positioning Statements and USPs. Both of these concepts can be very challenging to understand and I find that this is awesome!