Recently, I was asked to write on the topic of Facebook and Twitter regarding why they are so popular and why a business would want to use them. As the assignment progressed, I realized that there are some distinct differences for small versus large businesses but the spirit remains the same. Why wouldn’t you use social media to engage customers?
This blog hyperlinked here does a nice job at summarizing what exactly makes social media such a powerful tool. It measures monthly membership on an abundance of social media sites with Facebook coming in at 1 billion active users each month as of January 2013! People are also spending more time than ever on social media…again Facebook wins the race at 405 minutes or just shy of 7 hours per month! The big thing is that social media is habit-forming. People find it very hard to separate themselves from real life when they are engaged in social media. I can attest to this as I feel the need to post pictures on Facebook every time I make a gorgeous and tasty dinner. The unique point is that social media influences life offline. I think was a truly unintended spinoff for social media. Perhaps, because people stay more engaged with friends and groups, they are more aware of activities and thus stay more active offline. And finally…social media helps businesses!!! In fact, according to this blog “65% of small business owners said social media helped them stay engaged with customers”.
Without a doubt, social media is a powerful tool and does not look like it’s going anywhere soon!