Check out fellow IMC blogger Amanda Sains’ most recent blog post. It is a fantastic look at how much Facebook fans are truly worth. Because Facebook and social media in general are so new and changing the face of marketing as we know it, its been a challenge to pin down exactly what that means! How much are Facebook fans worth? Do they truly drive sales and increase value? The answer is YES and Amanda’s post is extremely informative and can offer a lot of great information with some facts to back it up!